CHALLENGE
Disney were promoting the release of the sequel to Alice in Wonderland, Alice Through the Looking Glass and needed to raise awareness and excitement around the film to encourage Disney fans and families to purchase cinema tickets. As it had been 6 years since the last film the challenge for Disney was to reignite excitement, create anticipation and entice new fans. Creativity and visual spectacles have become the expectation. We don’t want to change this, so how do we do it even better?
ROLE
I created Tumblr and Instagram content to promote the release of the ‘Alice Through the Looking Glass’ in Australia and New Zealand using only limited assets supplied by Disney.
SKILLS
Motion Graphics
Art Direction
Digital Design
TEAM
Carmela Soares – Creative Director
Holly Langford/Lauren Moran – Art Director
Max Bengtsson/Fraser Nelson – Copywriter
Alisa Iwagishi – Designer
Marguerite Moloney – Photographer
Tumblr Content
Instagram Content
Tumblr Content
Instagram Content