CHALLENGE
When it comes to the Christmas message, It’s become almost impossible to be original. It's also full of constraints: not everyone celebrates Christmas and - of course - we had no budget. That’s why we decided to celebrate everything but Christmas. And that’s how ‘Happy Otherdays’ was born.
IDEA
We uncovered all kinds of unusual, obscure and plain silly dates that are celebrated in December around the world. We then wrote the backstory to these dates, and illustrated them in a unique style for our new take on the classic advent calendar. The illustrations for ‘Happy Otherdays’ were a collaboration amongst a group of designers.
SKILLS
Illustration
Graphic Design
Art Direction
TEAM
Carmela Soares – Creative Director
Jenny Foster – Copywriter
Mark Tompkins, Simone Attanasio, Paul Connell, Brenton Lau, Alisa Iwagishi – Designer/Illustrator