Every year Clemenger BBDO runs the ‘Exceptions to the Rule’ program in the search for Australia’s best and brightest talents. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional tertiary or career pathways, providing an opportunity for those who haven’t studied advertising to enter the industry.
IDEA
Clemenger is made up of all sorts of people from different backgrounds with different passions. To highlight all the ‘Unique Characters’ in the agency I designed an alphabet where each letter represented a Clemenger employee. The letters were used across print and digital advertising to get people excited to apply for the program.
SKILLS
Hand Lettering
Art Direction
Motion Graphics
Digital Design
TEAM
Carmela Soares – Creative Director
Oliver Brock – Copywriter
Jesse Young – Art Director
Adam Hengstberger, Olivia Gatt, Brendan Sharman, Alisa Iwagishi – Motion Graphics